EP 101: How to Scale Your Business with Confidence Through Marketing w/ Peter


Everyone says they want to grow their business. But they’re scared to “waste” money on marketing. 

Here’s the cold, hard truth: 

Your business days are numbered if you don’t “waste” money on marketing. It’s the most profitable way to spend your money — especially when you understand how to leverage data. 

In this episode, you’ll discover why data gives you an unfair advantage for scaling your business. 

If you want to grow your company, this is the only show you should listen to. Listen now.    

Show highlights include: 

  • The “Selling 24/7” secret you must harness to survive in business today (5:12) 
  • How understanding these 4 key data points makes scaling your business a walk in the park (8:00) 
  • Why being scared to “waste” money in your business is a recipe for an early death (and how to overcome this fear) (10:40) 
  • The “90 Day Cycle” approach for your marketing campaigns which prevent you from wasting your cash and turning off a profitable channel (16:00) 
  • Why tweaking your ads too soon lights your marketing budget on fire (even if your ads aren’t converting) (17:17) 
  • The sneaky “Call on Saturday” trick for doubling your conversions from your leads list overnight (22:06) 
  • How spending $300 for a $100 customers “nukes” your competitors (without sacrificing your business) (29:21) 
  • The simple “text a friend” strategy for dramatically increasing your email open rates and replies (36:44) 
  • The overlooked “Skiptracing PPC” method which can drown your pipeline with warm leads (38:20) 
  • The counterintuitive reason the angriest leads you talk to make the best customers (even if they tell you to F off) (42:03) 

If you want to set up a call with Peter and see if a Push Button CMO will help you scale with less frustration, set up a call here:  https://PushButtonCMO.com/vip. Enter “Mark’s Podcast” into the who referred you box, so he'll know I sent you. 

If you want to try DirectSkip at a discounted rate and get 500 free hits, head here: https://get.directskip.com/easylists/?affcode=MEDM

And you can sign up for Peter’s Wednesday Marketing Calls here:  https://us02web.zoom.us/webinar/register/4916382854042/WN_SOrX84VzSYCivR1FnCVtwg 

Go to https://markevansdm.com/goldmine to get a free document you can download that shows you how to use the concepts mentioned in today’s show to become stinkin’, filthy rich. 

Did you enjoy this episode? Let me know by leaving a 5-star review. Then send me a DM on Instagram @MarkEvansDM letting me know you left a 5-star review and I might send you a pretty cool gift. 

If you want exclusive content and the first chance to grab my new book Magicians vs Mules when it releases, head over to https://markevansdm.com/ and sign up for updates. 

For cool gifts, gear, and a chance to enter a giveaway I’m having, head over to https://magicianvsmule.com/ and enter your email address.