EP 108: How To Be More Effective, Not Efficient

Too many people do everything they can to make themselves more efficient. They buy the fancy CRMs, schedule every 15 minutes in their calendar, and listen to podcasts at 2x speed.

But these people are almost always broke.


They pray to the altar of efficiency instead of effectiveness. Becoming more efficient will NEVER grow your bank account if you’re not first effective. And too often, “efficiency freaks” disguise their lack of effectiveness and cash with efficiency.

In this episode, you’ll discover how becoming more effective can 10x your income by the end of this year.

Listen now.

Show highlights include:

  • Why setting your alarm for 4:44 am unlocks more money and freedom than anything else you do all day (3:41)
  • The weird way showing up to meetings 5 minutes early all but guarantees you’ll out earn 95% of the planet in due time (6:24)
  • The insidious way being too efficient robs your bank account blind (8:16)
  • How to watch me take a pet company from $1.1 million in revenue a year to $3-5 million by the end of the year (17:41)
  • The “Stair Step Secret” for raising an absurd amount of money in a hurry (19:23)
  • The almost-too-obvious solution if nobody’s buying your offer that skyrockets your income overnight (26:16)

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